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June is National Homeownership Month, a time to recognize the value of homeownership. Owning a home is more than an address. When you invest in homeownership: you build financial stability, gain the freedom to create a home that fits your lifestyle, and play a role in strengthening your community.
Since Americans have been forced to shelter in their place of residence due to the coronavirus pandemic, the home has come out on top. Families are discovering their home and improvements they can make. Homeownership has mattered even more to prospective buyers.
“The home is now not just a place to live, but also a place to work,” said Mary Kay Groth, president of the Silicon Valley Association of REALTORS® (SILVAR) and a REALTOR® with Sereno Group. “With more companies allowing their employees to work remotely, surveys show a growing trend in buyer preferences to expand their home search farther from the city to places with more open space and for larger homes with a dedicated space for a home office.”
The social benefits of homeownership are many. Homeowners move far less frequently than renters, making it easier to build community networks and support systems. This results in a higher membership in voluntary organizations, greater social interaction in their communities, better school performance by children living in owned homes, a higher rate of high school graduation and higher earning, and better physical, psychological and emotional health outcomes.
The pandemic has caused a drop in home sales, but it has not brought transactions to an absolute halt. In fact, market activity has grown in the past month as REALTORS® embrace technology to help their clients achieve their dream of homeownership. Since traditional open houses are banned, SILVAR REALTORS® like Mary Jo McCarthy are holding open houses virtually.
McCarthy, a REALTOR® with Golden Gate Sotheby’s International Realty, recently told SILVAR members, “It’s the path that we’re in, so I felt I have to learn it. I’m in the weeds right now and just figuring out how to navigate, but it shows my clients that I’m moving ahead with technology.”
In-person showings are allowed now, but with only three persons – two from the same household and the agent. Health and safety restrictions must be followed. Mitra Lahidji, a REALTOR® with Compass, described the process. “We kept a 6-foot distance from each other, we had face masks and gloves. I gave booties to my clients, two persons only, and then wiped the areas we touched.”
“We are so fortunate technology has allowed us to be in touch ‘face to face’ with our clients,” said Groth. “For now, the best value we can give our clients is to know our marketplace so every buyer who wants to achieve their dream of homeownership can, and to also be a voice of calm and assurance when they are feeling overwhelmed with all that is happening around us.”
The National Association of REALTORS® is celebrating the new era of homeownership and recognizing the people, policies, and programs that are #CreatingHome now and into the future. Visit https://homeownershipmatters.realtor/homeownership-month-2020/ for homeowner stories and expert advice.
The Silicon Valley Association of REALTORS® FutureTech 2018, held April 19 in Los Altos, led 200 REALTORS® and brokers in discussions about smart home technology, big data and virtual reality. Products and services showcased at the event were intended to put agents on the forefront of technology so they can better serve their clients in the 21st century, according to Palo Alto broker Michael Dreyfus, with Golden Gate Sotheby’s Realty.
Dreyfus, who chairs the local trade association’s Palo Alto district, opened the program by noting the business of real estate has come a long way from big listing books, which agents and their clients valued, to paperless documents and virtual tours.
A session on the future of smart homes moderated by CBS News technology journalist Larry Magid, featured Sean Paterson, head of marketing and sales for Noon Home, a smart lighting system that wirelessly generates light in different levels to transform the look and feel of a home, and Sophie Le Guen, director of product management of Nest, which produces programmable, sensor-driven, WiFi-enabled thermostats, smoke detectors, security cameras, and other security systems.
Another on how big data is going to affect the future of real estate featured Dave Wetzel, CTO & COO of multiple listing service provider MLSListings Inc., Avi Gupta, president and CEO of SmartZip, which offers predictive marketing services so agents can land more listings by identifying homeowners most likely to sell in any neighborhood; and Stas Alexandrov, founder & CEO of iDevelop.city, an application that allows brokers and developers to view lots, find a place for a building, and see all the specific restrictions in one place.
SILVAR’s 2014 Installation Dinner is next week on Thursday, January 9, 6 p.m. at Villa Ragusa, 35 South 2nd Street in Campbell. At this special event, 2014 President David Tonna and the 2014 officers and Board of Directors will be officially installed.
Taking the oath of office with Tonna will be Chris Isaacson, President-elect; Phyllis Carmichael, Treasurer; Carolyn Miller, Past President; Suzanne Yost, Region 9 Chair; Lehua Greenman, Menlo Park/Atherton District Chair; Jeff Beltramo, Palo Alto District Chair; Bonnie Kehl and Joe Brown, Los Altos/Mountain View District Co-chairs; Sue Bose, Cupertino/Sunnyvale District Chair; Mark Von Kaenel, Los Gatos/Saratoga District Chair; Jeff Bell, Mark Burns, Eileen Giorgi, Bill Moody, Karen Trolan, At-large Directors; John Tripp, NAR Director; and Simon Offord, Affiliate Chair. The special awards for REALTOR® of the Year, Affiliate of the Year and Spirit of SILVAR will also be presented during the evening.
Thank you in advance to this year’s Installation Sponsors: Los Gatos/Saratoga District; Alain Pinel REALTORS® – Los Gatos, Saratoga and Almaden Valley; MLSListings Inc.; Kenneth Chan – HSBC; Sereno Group; Troy Harrison Property Inspections; Pacific Union Real Estate; and Daddario Roofing Company.
Brokers share a light moment during their discussion. Left to right are Tom Tognoli, Intero Real Estate Services; Ryan Iwanaga, Sereno Group; Carol Burnett, Alain Pinel Realtors; and Don Tornincasa, Coldwell Banker.
Brokers/managers from SILVAR’s Los Gatos/Saratoga District educated members on the do’s and don’ts of the business at Wednesday’s tour meeting. The panel included Don Tornincasa, Coldwell Banker; Carol Burnett, Alain Pinel Realtors; Tom Tognoli, Intero Real Estate Services; and Ryan Iwanaga, Sereno Group. District Chair Karen Trolan served as moderator.
The brokers said all top agents are educated about the marketplace, they go on tour, keep in constant touch with their database, work long hours, and make it a point to meet potential clients every day, even during the holidays. They encouraged agents to pick up the phone, touch base with clients, send holiday cards.
“We’re in a relationship business. Take advantage of the holidays. It’s an opportunity to connect with people and thank your clients,” said Burnett.
The panel said
Iwanaga observed that the most successful agents are those who work hard in the first quarter of the year, which can define the whole year. He encouraged agents to start contacting potential clients and cultivate relationships now.
“Don’t wait for January 1 to do it,” said Iwanaga.
More than in the past, the real estate business is changing, and changing fast. There are now micro-markets that are also changing. Agents need to be open-minded, flexible, and embrace new things. Read, dedicate yourselves to improving your skills and look forward, said Tornincasa.
“Keep your eyes out in front of you,” added Tognoli.
Passing the exam is not enough. Agents need to invest in themselves, take seminars and learn.
“Preparation means opportunity,” said Tornincasa.
On technology, the brokers recommended embracing social media, but while engaging in social media is good, most important is building a good website because that is where people eventually come to find out more about the agent.
“You need to make sure your website says something to the world,” said Burnett.
The brokers set standards in their offices, discuss the Code of Ethics at office meetings, and some provide training, but in the end, it is up to the agent.
“You can’t teach ethics and honesty,” said Tognoli. Agents needs to care about their image, their behavior and their reputation.
Silicon Valley Association of REALTORS® says ... 