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The Silicon Valley Association of REALTORS® (SILVAR) last week hosted a delegation of International REALTOR® Members from the Philippine Chamber of Real Estate & Builders Association (CREBA). The IRMs were in town for the National Association of REALTORS® 2019 Conference & Expo in San Francisco.

NAR maintains formal relationships with 100 organized real estate associations around the world, giving REALTORS® confidence in working with professionals that abide by a Code of Ethics. These bilateral partnerships exist in 85 countries to help members establish business partnerships and referral opportunities. SILVAR is NAR’s Ambassador Association to the Philippines and CREBA is SILVAR’s partner association there.

Also attending the event at SILVAR were NAR Global Ambassador to the Philippines Vicky Silvano, Filipino American Real Estate Professional Association Silicon Valley (FAREPA SV) President Cheryl (CJ) Javier and FAREPA SV board directors, SILVAR President Alan Barbic, President-elect Mary Kay Groth, Global Business Chair Joanne Fraser and GBC planning committee members Mark Wong, Ketan Jashapara, Chika Mori, David Tonna, Mitra Lahidji and Lisa Wendl.

Read more and see photos here:

https://www.silvar.org/press-release-1901.htm

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The Silicon Valley REALTORS® Charitable Foundation, the charitable arm of the Silicon Valley Association of REALTORS® (SILVAR), has awarded $18,000 in the form of $1,000 scholarships to each of 18 graduating seniors from public high schools in Silicon Valley. The scholarships are made possible by donations from members of the local trade association who are engaged in the real estate business on the Peninsula and in the South Bay.

The REALTOR® scholars program recognizes students for their outstanding achievements in academics, extracurricular activities and community involvement. The selection committee includes representatives from the local business community, area high schools, area colleges and SILVAR. Now on its 20th year, the program has awarded a total of $360,000 in scholarships to graduating seniors in communities served by SILVAR members.

Students who received scholarships, the schools from which they graduated, and the colleges and universities they plan to attend in the fall of 2019 are Divya Rao, Cupertino High School (Carnegie Mellon University); Bryan Carrillo Martinez, Fremont High School (Cal Poly – San Luis Obispo); Arianna Morales, Gunn High School (Saint Mary’s College of California); Ritu Channagiri, Homestead High School (Baylor University); Rachel Huynh, Leigh High School (Brown University); Aashna Desai, Los Altos High School (UC Berkeley); Laura Herron, Los Gatos High School (UC Berkeley); Emily Zhang, Lynbrook High School (Pomona College); Chris Ikonomou, Menlo-Atherton High School (UCLA); Clara Shen, Monta Vista High School (University of Michigan); Valeria Gonzalez, Mountain View High School (Stanford University); Lucia Amieva-Wang, Palo Alto High School (Macalester College); Edmund Zhi, Prospect High School (UCLA); Riana Kaur Grewal, Santa Clara High School (UC Santa Cruz); Miya Uenaka, Saratoga High School (University of the Pacific); Alexis Weisend, Westmont High School (University of Oregon); Kuauhtemoc Gonzalez, Wilcox High School (Massachusetts Institute of Technology).

“We are pleased that for 20 years our members have been able to assist our youth in beginning their college careers. The seniors selected each year are very deserving of recognition not only because of their academic accomplishments, but also for their contributions to their communities,” said Nina Yamaguchi, scholars program chair.

Members of SILVAR presenting the scholarship awards to the recipients at their school’s senior awards night are Chris Alston (Keller Williams Realty), Alan Barbic (Sereno Group), Mark Burns (Referral Realty), Joanne Fraser (Compass), Jasmine Lee (Coldwell Banker), Theresa Loya (Coldwell Banker), Wendy Marioni (Compass), Russell Morris (Coldwell Banker), Nathan Nahouraii (Referral Realty), Robert Reid (Keller Williams Realty), Mary Tan (Coldwell Banker), David Tonna (Compass), Lynn Wilson Roberts (Pacific Union International Real Estate) and Suzanne Yost (Compass).

“REALTORS® are happy to give back to our communities through our scholars program. The scholars program is a longtime partnership effort between the Silicon Valley REALTORS® Charitable Foundation and the dedicated educators in our service area,” said Charitable Foundation president Eileen Giorgi.

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The Silicon Valley Association of REALTORS® Global Business Council (SILVAR GBC) was presented the DIAMOND Global Achievement Program Award for 2018 by the National Association of REALTORS® at the Nov. 2-5 REALTORS® Conference & EXPO in Boston. SILVAR President Bill Moody and Executive Officer Paul Cardus accepted the award on behalf of the GBC from NAR Global Business and Alliances Committee Chair Mario Arriaga during the International Night Out dinner on Nov. 3.

The DIAMOND award is the highest level award for global achievement that recognizes those global councils that have consistently performed at the highest level for six years. The award is given to association global councils that have earned PLATINUM status for five consecutive years. SILVAR was honored with the PLATINUM Global Achievement Award for five consecutive years from 2013-2017.

NAR recognized SILVAR GBC as having demonstrated the utmost commitment to helping their members capture their share of the global real estate market in the United States, in addition to connecting their council and members to the global community in their area. The services and resources they have worked hard to provide their members are the benchmarks upon which the standards have been set.

“We are thankful to SILVAR’s Global Business Council for their commitment to enhancing global business opportunities for REALTORS® in their market,” said Jan Hope, NAR Vice President of Commercial & Global Services. “They have done an outstanding job and we are pleased to provide them with the Diamond Global Achievement Program Award.”

The GBC provides SILVAR members information, resources, networking and skills training to enhance their professionalism and success in their local markets with international and multicultural clients and customers. Each year the GBC provides a host of programs related to global real estate, including the Certified International Property Specialist Institute (CIPS).

The CIPS Institute provides training in international business issues, including currency conversion, cultural awareness, legal and tax requirements, transaction principles of international real estate, and specifics about the real estate markets in Europe, the Americas, and Asia. The course is taught by David Wyant, recognized NAR International Instructor of the Year for 2017, 2012 and 2009. There are currently over 4,000 CIPS designees from the U.S. and 35 other countries.

Congratulating the Global Business Council members, SILVAR Executive Officer Paul Cardus said, “The benchmarks for success over the past six years have been the commitment of SILVAR to think globally, the resolute efforts of our Global Business Council.”

Members of this year’s GBC core team are chair Tess Crescini, SILVAR board directors Mark Wong and Joanne Fraser, Mitra Lahidji, Atsuko Yube, past president David Tonna, Alicia Sandoval, Jimmy Kang, Ketan Jashapara, Daisy Wong and Lisa Wendl. Past chairs who led the team in obtaining past PLATINUM awards are Jennifer Tasto, Davena Gentry and Mark Wong.

Other REALTOR® associations earning DIAMOND status are Houston Association of REALTORS®, Arcadia Association of REALTORS® and Orlando Regional REALTOR® Association, REALTOR® Association of the Palm Beaches and Greater Ford Lauderdale (2017) and Miami Association of REALTORS® (2016).

 

 

 

 

BillSILVAR President Bill Moody presented the Charitable Foundation scholarship award to Annacy Sampas, a graduating senior from Leigh High School.

The Silicon Valley REALTORS® Charitable Foundation, the charitable arm of the Silicon Valley Association of REALTORS® (SILVAR), is awarding $1,000 scholarships to each of 18 graduating seniors from public high schools in Silicon Valley for the 2017-2018 school year. SILVAR REALTORS® are presenting the awards to the recipients at their school’s senior awards night.

The scholarship awards are made possible by donations from REALTOR® and affiliate members of SILVAR. Now in its 19th year, the Charitable Foundation has presented $342,000 in scholarships to graduating seniors from high schools located in the communities served by SILVAR members.

The Charitable Foundation’s scholars program recognizes students who have exemplified outstanding achievements in academics, extracurricular/employment activities and community involvement. The selection committee includes representatives from the local business community, area high schools, area colleges and SILVAR.

Students who received scholarships, the schools from which they graduated, and the colleges and universities they plan to attend are: Kelsey Bohannon, Cupertino High School (Northeastern University); Li Qing Loo, Fremont High School (Tufts University); Emma Chiao, Gunn High School (Swarthmore College); Emily Korn, Homestead High School (Willamette University); Annacy Sampas, Leigh High School (Santa Clara University); Jodie Bhattacharya, Los Altos High School (Stanford University); Shomil Jain, Los Gatos High School (UC Berkeley); Anastasiya Poplavska, Lynbrook High School (Cal Poly – San Luis Obispo); Joseph Lohmann, Menlo-Atherton High School (University of Pennsylvania); Sydney Olay, Monta Vista High School (Cal Poly – Pomona); Cathy Xuan Zhang, Mountain View High School (Stanford University); Naima Castaneda Isaac, Palo Alto High School (Spelman College); Aditi Garg, Prospect High School (Scripps College); Kelly Koh, Santa Clara High School (University of Southern California); Dean Stratakos, Saratoga High School (Stanford University); Karissa Yau, Westmont High School (Stanford University); Michelle Mathew, Wilcox High School (UC Berkeley); and Alexander Caceres, Woodside High School (Oberlin College).

READ MORE HERE

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2017 Los Gatos/Saratoga District Chair Mary Kay Groth passes the gavel on to 2018 District Chair Ryan Nunnally.a caption

 

Ryan Nunnally, a REALTOR® with Keller Williams Bay Area Estates, was installed on Wednesday night as 2018 chair of SILVAR’s Los Gatos-Saratoga District. More than 90 SILVAR members and guests attended the District’s annual Holiday Reception and Installation held at La Rinconada Golf & Country Club in Los Gatos. The evening also gave members an opportunity to celebrate the year’s achievements and welcome the holiday season.

2017 District Chair Mary Kay Groth welcomed everyone and before relinquishing the position, mentioned she was very grateful for the opportunity to have served the District and glad she had stepped up and got involved in organized real estate. Groth urged SILVAR members to get involved and heed the Calls for Action from the National Association of REALTORS® (NAR) and California Association of REALTORS® (C.A.R.).

“It’s good we stay involved as REALTORS®. Please answer the Call for Actions because it is important to our business,” said Groth.

Noting getting involved in organized real estate, while it has many rewards, is also a time commitment, Groth thanked the members of this year’s District Council for helping her with the tour meetings and events this year. They include Alan Barbic, Shawn Carroll, Pelin Erdal, Eileen Giorgi, Audrey Hutton, Nunnally, David Tonna and Suzanne Yost.

Then, in keeping with the District’s tradition, past District chairs who were present were asked to come forward and pass the gavel on to the incoming District chair. The gavel was passed from Marlene Rodman to Jeff Barnett, Dennis Byron, David Tonna, Mark Von Kaenel, Karen Trolan, Alan Barbic, Suzanne Yost, and on to Groth, who then handed it to Nunnally.

READ MORE VIEW MORE PHOTOS HERE

The Silicon Valley REALTORS® Charitable Foundation, the charitable arm of the Silicon Valley Association of REALTORS® (SILVAR), presented scholarship awards to 18 graduating seniors from public high schools in Silicon Valley at the end of the 2016-2017 school year. Each recipient received a $1,000 scholarship.

Now on its 18th year, Charitable Foundation’s scholars program recognizes students who have exemplified outstanding achievements in academics, extracurricular/employment activities and community involvement. The selection committee includes representatives from the local business community, area high schools, area colleges and SILVAR.

Students who received scholarships, the schools from which they graduated, and the colleges and universities they plan to attend are: Manasa Gogineni, Cupertino High School (UC Davis); Meryem Esa, Fremont High School (Santa Clara University); Archer Olson, Gunn High School (UC Berkeley); Yu-Ying Chua, Homestead High School (UCLA); Madeleine Gibbons-Shapiro, Leigh High School (Georgetown University); Simge Yildiz, Los Altos High School (UC Davis); Ginger Wang Brown, Los Gatos High School (Cal Poly – San Luis Obispo); Carolyn Zhong, Lynbrook High School (Carnegie Mellon University); Megan McDonnell, Menlo-Atherton High School (Northwestern University); Lucas Chang, Monta Vista High School (Cal Poly – San Luis Obispo); Shayla Joy Tonge, Mountain View High School (Chapman University); Zoe Dellaert, Palo Alto High School (University of Chicago); Aryan D’Rozario, Prospect High School (UC Santa Cruz); Megan Bettencourt, Santa Clara High School (UC Davis); Julie Cai, Saratoga High School (New York University); Ariana Sadar Ghahary, Westmont High School (UC San Diego); Poojita Dasika, Wilcox High School (UCLA); and Rogelio U. Sanchez, Woodside High School (UC Riverside).

“The seniors selected this year are very deserving of recognition not only because of their academic accomplishments, but also for their contributions to their communities,” said Charitable Foundation Scholarship Chair Nina Yamaguchi. “We are happy we are able to assist the deserving winners in the beginning of their college careers.”

The Charitable Foundation thanks the following members who presented the scholarships to the recipients at their respective senior award ceremonies: Chris Alston (Keller Williams), Mark Burns (Referral Realty), Nina Daruwalla (Coldwell Banker Residential Brokerage), Mary Kay Groth (Sereno Group), Penelope Huang (Golden Gate Sotheby’s International Realty), Young Jacob (Intero Real Estate Services), Theresa Loya (Coldwell Banker Residential Brokerage), Bill Moody (Referral Realty), Russell Morris (Coldwell Banker), Moise Nahouraii (Referral Realty), Jose Padilla (Alain Pinel Realtors), Robert Reid (Keller Williams), Mary Tan (Coldwell Banker Residential Brokerage), David Tonna (Alain Pinel Realtors) and Denise Welsh (Alain Pinel Realtors). 

READ MORE

SEE 2017 SCHOLARSHIP RECIPIENTS HERE

 

 

 

 

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Top left to right: 2016 REALTOR® of the Year David Tonna, Affiliate of the Year Eric Temple, Spirit of SILVAR Nina Yamaguchi. Bottom left to right: 2016 C.A.R. Region 9 Chair David Tonna, President’s Award Paul Cardus, President’s Award Brett Caviness
At the installation of the 2017 leadership of the Silicon Valley Association of REALTORS® (SILVAR) on Jan. 19, special recognition awards were given to members for their valuable contributions in 2016. Presenting the following awards were SILVAR 2016 President Karen Trolan and Executive Officer Paul Cardus.

 

2016 REALTOR® of the Year: David Tonna (Alain Pinel Realtors, Los Gatos)
A REALTOR® for almost 30 years, Trolan noted there is not a committee in which David Tonna has not served or chaired, from Lock Box Selection, MLS Advisory, PRDS Forms Advisory, Budget and Finance, the Legislative Committee, Education/Membership, Tour Policy and Sign Ordinance, Global Business Council, the Board of Directors and C.A.R. Region 9. Tonna helped found the Bay Area REALTOR® Leadership Academy (BARLA) and initiated SILVAR’s Ombudsman program. His service to communities includes RSVP, Little League Baseball, AYSO soccer, his local school board, and his church.

Tonna was also recognized for his work as the local trade association’s 2016 California Association of REALTORS® Region 9 Chair.

2016 Affiliate of the Year: Eric Temple (Willow Glen Organics, San Jose)
Describing 2016 SILVAR Affiliate Chair Eric Temple, Trolan said, “He has proven to be a dedicated workhorse and a great ambassador for our Association.” In 2016, Temple was successful in bringing SILVAR’s affiliated professionals together so they could learn about their role, benefits and opportunities as members of SILVAR. Temple also spearheaded and worked hard to bring to his District other successful events and fundraisers, like bowling and the annual member ice cream social.

Spirit of SILVAR: Nina Yamaguchi (Coldwell Banker Residential Brokerage, Cupertino) As one of the leaders in real estate in Silicon Valley who began her real estate career over 40 years ago, Trolan noted Nina Yamaguchi to this day continually works behind the scenes for the success of the Association. Yamaguchi is a past president of SILVAR and was a longtime California Association of REALTORS® Director. Yamaguchi, who believes in giving back to the community, founded and chairs the Silicon Valley REALTORS® Charitable Foundation Scholars Program, a program that has been close to her heart for nearly two decades.

Upon its 18th year this fall, the scholars program will have provided $324,000 to more than 300 students in Silicon Valley who have been recipients of the Silicon Valley REALTORS® Charitable Foundation Scholars Program.

President’s Award:
Brett Caviness (Coldwell Banker Residential Brokerage, Menlo Park)
Paul Cardus (SILVAR Executive Officer)
The President’s Award is presented at the discretion of the president to an individual who’s service to the Association is worthy of special thanks and recognition. Trolan presented the first President’s award to SILVAR Executive Officer Paul Cardus. She thanked him for the tremendous support and guidance he had given her in her role as president last year.

Trolan presented the second President’s Award to Brett Caviness for his service as chair of the Menlo Park/Atherton District. She said as 2016 chair of the Menlo Park/Atherton District, Caviness, who is a new REALTOR®, worked hard to raise member attendance at the District’s monthly meetings by bringing in many interesting speakers. Caviness has also helped members be more in touch with technology, especially in the area of video marketing, with classes at SILVAR.

2016 BOD

The 2016 Silicon Valley Association of REALTORS® (SILVAR)  leadership team was installed Thursday night at La Rinconada Country Club in Los Gatos. California Association of REALTORS® 2013 President Don Faught administered the oath of office to SILVAR’s new president, officers and board of directors. C.A.R. 2005 President Jim Hamilton served as master of ceremonies and welcomed about 180 members and guests to the special event. Alain Pinel REALTORS® Vice President/Regional Manager Jeff Barnett led everyone in the Pledge of Allegiance and delivered the inspiration message.

Karen Trolan, a REALTOR®, broker and assistant manager of the Alain Pinel REALTORS® Los Gatos office, was installed as 2016 President; Denise Welsh, a REALTOR® with Alain Pinel REALTORS®, Los Altos, President-elect; and Phyllis Carmichael, a REALTOR® with Coldwell Banker Residential Brokerage, Los Altos, Treasurer.

Joining SILVAR’s lead officers as this year’s board directors are Chris Isaacson (Coldwell Banker), past president; David Tonna (Alain Pinel REALTORS®), Region 9 Chair; Brett Caviness (Coldwell Banker), Menlo Park/Atherton District Chair; Amy Sung (Pacific Union International Real Estate), Palo Alto District Chair; Katherine Frey (Alain Pinel REALTORS®), Los Altos/Mountain View District Chair; David Hunt (W.A. Krauss & Co. Property Management), Cupertino/Sunnyvale District Chair; Suzanne Yost (Alain Pinel REALTORS®), Los Gatos/Saratoga District Chair; and Directors At-large Jeff Bell (Coldwell Banker Residential Brokerage), Davena Gentry (Sereno Group), Eileen Giorgi (Sereno Group), Gene Lentz (Keller Williams Realty), Cassie Maas (Alain Pinel REALTORS®), Ryan Nunnally (Alain Pinel REALTORS®); and Affiliate Chair, Eric Temple (Willow Glen Organics).

Trolan is a Los Gatos resident and has been a REALTOR® and broker for 30 years. She began her real estate career with Van Vleck REALTORS® and continued on with Cornish & Carey and later Coldwell Banker Residential Brokerage. From top agent, Trolan moved up the ranks quickly to vice president and manager of the Cornish & Carey’s Palo Alto Midtown office, vice president/managing broker for the Los Altos office, and finally, when Coldwell Banker bought Cornish and Carey, Trolan was named senior vice president and regional manager of Silicon Valley Coldwell Banker Residential Brokerage.

Despite suffering severe injuries from a tragic airplane accident in 2009 that left her paralyzed from waist down, Trolan through sheer perseverance and hard work went back to doing most of the activities she did before the accident. In April 2011, Trolan joined the Alain Pinel REALTORS® Los Gatos office, where she is currently assistant manager, responsible for agent improvement, community involvement and other special projects.

VIEW PHOTOS AND READ MORE HERE

SILVAR Past President David Tonna presented the scholarship award to Yun Seo (Jennifer) Kim, graduating senior from Saratoga High School.

SILVAR Past President David Tonna presented the scholarship award to Yun Seo (Jennifer) Kim, graduating senior from Saratoga High School.

The Silicon Valley REALTORS® Charitable Foundation presented scholarship awards to 18 graduating seniors from public high schools in Silicon Valley at the end of the 2014-2015 school year. Each student received a $1,000 scholarship.

The Silicon Valley REALTORS® Charitable Foundation is the charitable arm of the Silicon Valley Association of REALTORS®, the local trade organization representing over 4,500 Realtors and affiliate members engaged in the real estate business on the Peninsula and in the South Bay. The Charitable Foundation’s REALTOR® scholarship program recognizes students who have exemplified outstanding achievements in academics, extracurricular/employment activities and community involvement. The selection committee includes representatives from the local business community, area high schools, area colleges and the local trade association.

Students who received scholarships, the schools from which they graduated, and the colleges and universities they plan to attend are: Greg Pommier, Cupertino High School (UC Berkeley); Brianna Clarice Clark, Fremont High School (Tuskegee University); Daniel Rothenberg, Gunn High School (San Francisco State University); Arisa Ananda Faron, Homestead High School (Cal Poly – San Luis Obispo); Aleksandra Vojvodic, Leigh High School (UCLA); Jhosseline Guardado, Los Altos High School (UC Davis); Laurel Michelle Finkle, Los Gatos High School (UCLA); Jessica Zheng, Lynbrook High School (Princeton University); Caroline Kelly, Menlo-Atherton High School (University of Michigan); James Mullen, Monta Vista High School (UCLA); Marisa Noelle Gong, Mountain View High School (Washington University in St. Louis); Promise Lee, Palo Alto High School (UC Davis); Kevin Wei, Prospect High School (UC San Diego); Vicente Lozano Lovelace, Santa Clara High School (UC Santa Cruz); Yun Seo (Jennifer) Kim, Saratoga High School (New York University); Tuyen Nguyen, Westmont High School (UC Santa Cruz); Rachanon Wajanakunakorn, Wilcox High School (Cal Poly – San Luis Obispo); and Rachel Bontempi, Woodside High School (UC San Diego).

“Our selection committee makes its selections based not only on superior academic accomplishments, but we also look for excellent students who contribute to their communities. The seniors selected for the Charitable Foundation scholarship program are deserving of recognition and we are very happy we can assist them as they embark on their college careers,” said scholarship program chair Nina Yamaguchi.

“Now on its 16th year, the Silicon Valley REALTORS® Scholarship Program is one way REALTORS® are able to give back to the community and to our youth,” added John Tripp, 2015 president of the Realtor Charitable Foundation. “We thank the teachers and staff in each of the participating high schools for helping make this program a success. The program is truly a partnership effort between the Silicon Valley REALTORS® Charitable Foundation and the dedicated educators in our service area.”

Members of the REALTOR® group who presented the scholarships to the recipients during their school’s senior awards night were Chris Alston (Keller Williams), Fe Manzano (Century 21 M&M and Associates ), Jimmy Kang (PNC Mortgage), Nina Daruwalla (Coldwell Banker), Cassie Maas (Alain Pinel Realtors), Dani Fletcher (Sereno Group), Suzanne Yost (Alain Pinel Realtors), Mark Burns (Referral Realty), Mary Tan (Coldwell Banker), Robert Reid (Keller Williams), Sue Bose (Referral Realty), David Tonna (Alain Pinel Realtors), Russell Morris (Coldwell Banker) and Theresa Loya (Coldwell Banker).

Since the program started, the Silicon Valley REALTORS® Charitable Foundation has provided $288,000 in scholarships to students in the communities served by members SILVAR. The scholarships are made possible by donations from REALTOR® and affiliate members of SILVAR.

Mobile technology, the Internet, and social media tools have transformed the home buying process and the way REALTORS® and their clients do business, but these tools still can’t discount the value REALTORS® bring to a transaction.

Findings from the California Association of REALTORS®’ “2014 Survey of California Home Buyers” show 91 percent of those surveyed said they used a mobile device to access the Internet during the course of their home purchase. Buyers used their mobile devices to look for comparable home prices (78 percent), search for homes (45 percent), and take photos of neighborhoods, homes, and amenities (43 percent).

David Tonna, president of the Silicon Valley Association of REALTORS®, says due to advances in mobile technology, most buyers and sellers expect instant response from their agent, preferring to communicate by email and even text messaging. “No other form of communication puts us in constant contact with each other,” says Tonna.

According to the National Association of REALTORS®, 94 percent of REALTORS® nationwide now use mobile devices to communicate with clients. REALTORS® spend a median 44 percent of their time corresponding with, or doing work for their clients via their mobile devices.

Additionally, more than three-fourths of home buyers used social media in their home search, up from 52 percent who used it in 2011. Buyers said they primarily used social media to obtain buying tips and suggestions from friends (44 percent), neighborhood information (44 percent), and to view their agents’ Facebook pages (42 percent). The survey indicates with the increased use of social media, fewer buyers “Googled” their agent (50 percent in 2014, down from 68 percent in 2013), turning to agents’ Facebook pages instead.

REALTORS® see the importance of maintaining an Internet presence and using the new technologies to meet their clients’ needs, but also place focus on forging a personal relationship with their clients. “While using mobile technology to respond to clients, it should never take the place of being personally accessible to your client. A strong, personal relationship is still at the heart of every business,” says Tonna.

Tonna adds, “REALTORS® know their market and are experienced in handling the particular needs of home buyers. A REALTOR® can provide you with invaluable help in identifying homes and neighborhoods, negotiating for the best deal, coordinating the multitude of steps between contract acceptance and close of the transaction.”

Buyers, too, need to be aware that all real estate licensees are not the same. Only real estate licensees who are members of the National Association of REALTORS® are properly called REALTORS®. REALTORS® are committed to treat all parties to a transaction honestly. REALTORS® subscribe to a strict code of ethics and are expected to maintain a higher level of knowledge of the process of buying and selling real estate than other real estate licensees.

June 2023
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