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Silicon Valley home sales bounced back in June, as lockdown restrictions eased, bringing sellers and buyers back to the marketplace. The San Francisco Bay Area saw a moderate 3.6 percent increase in home prices and a 69.2 percent sales increase from May. Santa Clara County made a major comeback in sales volume, price, and new listings.
“The housing market is making a good recovery which will hopefully continue,” said Mary Kay Groth, president of the Silicon Valley Association of REALTORS®. “The pandemic hasn’t stopped buyers.”
Santa Clara County saw June packed with a higher sales volume and strong prices, according to data from MLSListings presented in the Aculist Monthly Market Minute report by Aculist senior product marketing manager Michelle Ronco. Ronco noted the change in sales volume illustrates the market’s recovery. Santa Clara County sales volume in May was barely half (49 percent) of the sales volume in May 2019, then rose steadily in April to 62 percent. By June, sales volume increased to about 98 percent of sales volume in June 2019.
Santa Clara County’s median home price reached $1,382,000 in June, up 1.2 percent from May’s median of $1,365,000, and up 2.4 percent from the June 2019 median of $1,350,000. Although inventory is down 33 percent year-over year, new listings have increased for two straight months, from 732 in April, to 1,045 in May, and 1,066 in June – a clear sign that sellers are returning to the market. The county’s sales-to-list price ratio in June was 101 percent, just one percent lower than a year ago.
Further highlighting the market’s rebound are places that experienced month-over-month increased median home prices. These include cities in the local REALTOR® association’s service area, like Saratoga, Los Gatos, Los Altos, Los Altos Hills, Cupertino, Santa Clara, Palo Alto, Sunnyvale, Mountain View. The cities of Los Altos Hills, Mountain View, Sunnyvale, Los Gatos, Cupertino, Saratoga, Santa Clara, San Jose also saw new listings increase from May to June.
Ronco added average days on market dropped in June – in some cases by nearly half of the previous month. In hot markets, like Cupertino, the average DOM fell from 22 days in May to 12 in June, Monte Sereno, from 75 days to 44; and Sunnyvale, 27 days to 18. This means buyers have less time to decided on a purchase due to heightened competition.
“The virtual tours and virtual open houses have appealed to buyers. Traditional open houses are still not allowed, but in-person showings by appointment and limited to just three persons at one time, including the agent, have helped clinch many deals,” said Groth. “At our association’s REALTOR® district virtual meetings, our members are reporting multiple offers are taking place on properties that are priced competitively.”
The National Association of REALTORS® MLS Policy Statement 8, also known as the MLS Clear Cooperation Policy, takes effect for all MLSs beginning today, May 1. NAR’s Board of Directors adopted the policy last November.
The new NAR policy requires listing brokers who are participants in an MLS to submit their listing to the MLS within one business day of marketing the property to the public. Agents may promote a listing only within their brokerage – not with others on the MLS or outside of the brokerage.
The California Association of REALTORS® (C.A.R.) reviewed and adopted the policy with more details to its model rules for CA MLS, and on April 15, the MLSListings Board of Directors adopted the C.A.R. model rule changes. The C.A.R. SELM form has been modified to refer to the policy.
Within the MLSListings service area, the Clear Cooperation Policy applies to one to four-unit residential property and vacant residential lots. It does not apply to commercial listings and new construction of five plus units.
Brokers/agents can still take an exclusive listing, but can only promote or advertise the listing within their brokerage. If advertised to the public or to an outside agent, the listing must be added to the MLS within one business day as an Active listing.
Public marketing or advertising includes, but is not limited to conveying or displaying any information about the property or its availability for sale through or on any windows, signs, public facing websites, social media, brokerage or franchise operated websites (including IDX and VOW), digital communications marketing (ex: email, text or phone blasts, social media messaging), multi-brokerage or franchise listing sharing networks, flyers or written material or on any applications available to the public or through conducting an open house.
This rule only applies to “excluded” or “exclusive” or “waivered” listings. Listings entered as Coming Soon on the MLS may only be advertised as Coming Soon off the MLS.
For the next month, MLSListings will be educating brokers and agents about the new rules. MLSListings is urging agents to communicate with their broker about the new policy. Brokers, in turn, need to counsel their agents. Agents need to counsel their sellers about what it means to have an “exclusive” listing.
If caught violating the rule, an agent must enter the listing as Active. Agents in violation will receive courtesy notices for violations with a copy sent to their broker or office manager. The fine for a violation is $500 and escalates until the property is listed or the NAR maximum of $15,000 is reached. Many MLSs are imposing fines upwards of $5,000.
Visit MLSListings Clear Cooperation Resource Page
View MLSListings’ video on Clear Cooperation Implementation
The coronavirus is directly impacting families in the Bay Area as state and county have ordered residents to stay home, except those who must provide essential services. Silicon Valley Association of REALTORS® (SILVAR) President Mary Kay Groth offers these tips for families and Realtors coping with the new normal in their lives.
Don’t panic
“Although the news is distressing, we should do our best not to panic,” says Groth. “We should stay informed with the latest news and be smart about taking precautions to prevent the virus from coming into our home and infecting our family.”
The Stay in Place directive is a good thing, says Groth. “It definitely means pausing our daily activities, but it is the right thing to do. Social distancing is one of the best tools to minimize exposure to and spread of the virus.”
Stay connected
Families can still connect with friends and relatives. “Staying home does not mean cutting ties with everyone. Thankfully, technology allows us to connect in many different ways. In addition to phone calls, text messages, emails, connect through FaceTime, Zoom, Messenger and other apps,” suggests Groth.
With schools closed, Groth encourages parents to talk to their children about the COVID-19 virus. “Young children may not understand what is happening. Parents need to assure them that all will be well and that staying home keeps them safe while doctors fight the virus,” says Groth. “We need to look at the situation positively, as an experience that can bring you and your children closer together.”
Additionally, multi-generation families should try to maintain as much distance as possible in order to keep safe. Designate a special room for older family members, especially grandparents, if you can, so they’ll have their own space, where they can feel safe and comfortable.
Maintain good hygiene habits
Even if you are home, continue to wash your hands and sanitize all points of contact, like counters, tables and doorknobs. Health care providers stress the most important thing you can do is wash your hands thoroughly for at least for 20 seconds.
Do home maintenance work
Take care of home maintenance tasks you have put off, like replace a light bulb, fix a leaky faucet, clean the garage, file papers, or trim bushes and plants.
Exercise
If you get cabin fever, walk around your neighborhood, but keep your distance from others by staying six feet away from other individuals.
REALTORS® can still work
Even if client-facing activities are at a pause now, work need not stop for REALTORS®, says Groth. “REALTORS® can organize their data base and stay in touch with their clients by email, text messages and phone calls. Check in with your older clients, see how they are doing. Many would welcome a friendly phone call from you.”
Groth urges REALTORS® to continue learning. “Check MLSListings’ on-demand videos and webinar classes. This is also a good time to take the California Association of REALTORS® 45-hour online continuing education courses for license renewal, which is a free member benefit.”
“The market was solid before this outbreak, we will get through this and families will be stronger after we weather this crisis together,” said Groth.
The Silicon Valley Association of REALTORS® FutureTech 2018, held April 19 in Los Altos, led 200 REALTORS® and brokers in discussions about smart home technology, big data and virtual reality. Products and services showcased at the event were intended to put agents on the forefront of technology so they can better serve their clients in the 21st century, according to Palo Alto broker Michael Dreyfus, with Golden Gate Sotheby’s Realty.
Dreyfus, who chairs the local trade association’s Palo Alto district, opened the program by noting the business of real estate has come a long way from big listing books, which agents and their clients valued, to paperless documents and virtual tours.
A session on the future of smart homes moderated by CBS News technology journalist Larry Magid, featured Sean Paterson, head of marketing and sales for Noon Home, a smart lighting system that wirelessly generates light in different levels to transform the look and feel of a home, and Sophie Le Guen, director of product management of Nest, which produces programmable, sensor-driven, WiFi-enabled thermostats, smoke detectors, security cameras, and other security systems.
Another on how big data is going to affect the future of real estate featured Dave Wetzel, CTO & COO of multiple listing service provider MLSListings Inc., Avi Gupta, president and CEO of SmartZip, which offers predictive marketing services so agents can land more listings by identifying homeowners most likely to sell in any neighborhood; and Stas Alexandrov, founder & CEO of iDevelop.city, an application that allows brokers and developers to view lots, find a place for a building, and see all the specific restrictions in one place.
Cupertino-Sunnyvale District Chair Jeff Bell being interviewed by Maureen Naylor, reporter for KTVU Channel 2 News, at a home for sale in Mountain View
Jeff Bell, board director and 2010 president of the Silicon Valley Association of REALTORS®, was featured in KTVU news on Tuesday, in a story about how the low inventory and rising home prices are impacting even high paid tech workers in the region.
As of January 2018, Bell indicated the median sales price of a single-family home in Santa Clara County was $1,170,000, up 26 percent from a year ago. In Mountain View, where he has a listing, the median is $2,400,000, up 51 percent from last year.
According to MLSListings Inc., homes in Santa Clara County are being scooped up at a rapid pace, staying on the market between six to eight days. One home located in the Mountain View Whisman School District was only on the market a mere two days. Currently there are only six listings in Mountain View.
Bell said in order to qualify for a home priced at $2.4 million, a buyer would have to have an annual income of $340,000, with no other consumer debt (credit cards, car loans, etc.). With a 20 percent down payment, a buyer’s monthly payment, including principal, interest, insurance and property taxes, would amount to a whopping $12,185.25.
Bell observed while challenging, the cost does not appear to have deterred tech workers. He noted in one day he had 80 groups of potential buyers walk through the Mountain View listing, majority of whom were high-tech workers, many who worked at nearby Google. He said most who were keenly interested in purchasing the home were dual income couples.
“They are the type of buyers who are in the best position to afford such a home in this current hot market,” said Bell.
The Silicon Valley Association of REALTORS® (SILVAR) 2017 leadership team was installed on Jan. 19 at the Los Altos Golf & Country Club. California Association of REALTORS® (C.A.R.) 2006 President Vince Malta administered the oath of office to SILVAR’s new president, officers and board of directors. SILVAR represents over 5,000 REALTORS® and affiliates engaged in the real estate business on the Peninsula and in the South Bay. The local trade association seeks to promote the highest ethical standards of real estate practice, serves as an advocate for homeownership and homeowners, and represents the interests of property owners in Silicon Valley.
Denise Welsh, a broker associate with the Alain Pinel Realtors Los Altos was installed as 2017 president; Bill Moody, a REALTOR® with Referral Realty, Cupertino, president-elect; and Phyllis Carmichael, a REALTOR® with Coldwell Banker Residential Brokerage, Los Altos, treasurer.
Joining SILVAR’s lead officers as this year’s board directors are Karen Trolan (Alain Pinel Realtors), past president; Chris Isaacson (Coldwell Banker Residential Brokerage), Region 9 chair; Leannah Hunt (Sereno Group), National Association of Realtors director; Young Jacob (Intero Real Estate Services), Menlo Park/Atherton District; Penelope Huang (Dreyfus Sotheby’s International Realty), Palo Alto District; Kathryn Tomaino (Coldwell Banker Residential Brokerage), Los Altos/Mountain View District; David Hunt (W.A. Krauss & Co. Property Management), Cupertino/Sunnyvale District; Mary Kay Groth (Sereno Group), Los Gatos/Saratoga District; Directors At-large Jeff Bell (Coldwell Banker Residential Brokerage), Katherine Frey (Alain Pinel Realtors), Davena Gentry (Sereno Group), Ryan Nunnally (Alain Pinel Realtors), Bryan Robertson (Catarra Real Estate), Mark Wong (Alain Pinel Realtors); and Art Clark (Obeo Ewalk), Affiliate chair.
A REALTOR® for 30 years, Welsh has been active in organized real estate, having served in multiple leadership positions, including SILVAR board director and California Association of REALTORS® Region 9 director. She is also an active volunteer in the Los Altos community, where she lives and works.
In her address to members, Welsh spoke about the value of and her pride in being a REALTOR®. “This is such an open industry that anyone can be an agent, but not everyone can be a professional REALTOR®. We are engaged in helping our clients with the most important decision of their life,” said Welsh. “We are set apart by the quality and service we deliver to our clients and the professional standards that we set.”
This year’s installation sponsors were MLSListings Inc., Alain Pinel Realtors, DeLeon Realty, Sereno Group, the SILVAR Districts of Los Altos/Mountain View, Los Gatos/Saratoga and Palo Alto, Supra, Alain Pinel Realtors Los Gatos – Jeff Barnett, EverBank – John Woodfin, Tour Factory – Darrell Monda and SmartZip – Stephanie Matsuoka.
Dave Walsh, vice chair of MLSListings Inc. and vice president and managing broker of Alain Pinel Realtors’ Almaden office in San Jose, gave a group of 25 Canadian home builders an overview of the Santa Clara County housing market during their visit to the San Jose area this month.
Twenty-five members of the Canadian Homebuilders Association – Alberta were on a two-day housing tour of homes in Santa Clara County March 12 and 13, and learned about the Silicon Valley housing market and challenges to urban development from local speakers.
At a breakfast presentation arranged by the Silicon Valley Association of REALTORS®, Dave Walsh, vice chair of MLSListings Inc., shared local housing data with the builders. Walsh described Santa Clara County, which is at the heart of Silicon Valley, as “the single, most crazy market.”
Walsh said the region once filled with orchards, has become the leading hub of high-tech innovation and development in country. Recent growth has led to record-setting home prices. Home prices today have now exceeded the 2007 high, but there are far fewer homes on the market. Santa Clara County’s February median home price of $950,000 is “the best February ever,” said Walsh. The median is 20 percent above the median peak of $790,000 in February 2007. The problem is the county just had 1.4 months of inventory, with only 1,761 single-family homes for sale in February.
Walsh showed how home prices increase the closer one gets to Palo Alto, the central economic focal point of Silicon Valley, home to Stanford University and other prominent tech firms, and close to Facebook in neighboring Menlo Park and Google in Mountain View. Homes in Palo Alto are selling 110 percent of asking price, at an average of $1,491 per square foot. In Gilroy, which is about 50 miles from Palo Alto, homes are selling 99 percent of asking price at an average price of $284 per square feet. In Saratoga, which is about 18 miles from Palo Alto and has an excellent school district, homes are selling 102 percent of list price at an average of $812 per square foot.
Members of the Silicon Valley Association of REALTORS® will soon have access to real estate developments worldwide in addition to their ability to connect and share listings with other agents domestically and around the world through a global networking site, which is a membership benefit of the local trade association.
SILVAR REALTORS® currently have access to Proxio, a global networking platform, as a member benefit. The global network is much like LinkedIn for real estate agents, providing them with networking opportunities and an agent and property search.
Agents can connect with over 600,000 real estate professionals in the U.S. and in 140 countries. Their listings and marketing materials are automatically translated into 19 languages, 55 currencies and metric measurements. Members also get the entire MLS in different languages with a widget for their website that includes a full MLS search and translations of all properties in MLSListings Inc. and the Proxio SocialSearch™ Facebook app for their business page with full IDX in English, French, Spanish, Portuguese and Chinese.
In mid-July, SILVAR REALTORS® will have access to Proxio Developer Showcase, a new product that goes a step further by helping property developers and real estate agents connect and work together to generate more sales and commissions. Agents can get to choose the developments they want to promote and the listings will be customized with their name and contact information. The website stands alone or can be linked to an agent’s website.
“As a REALTOR® association, we constantly strive to give our members the best tools so they can serve their clients fully and more efficiently. We live in a global community. Providing members access to a global network allows our members grow their business and provide international, as well as domestic clients the highest quality service,” said Paul Cardus, executive officer of SILVAR.
Janet Case, CEO of Proxio, said Proxio helps agents promote themselves as a professional agent who has a network of domestic and international agents. She noted consumers highly benefit from the new product.
“Proxio Developer Showcase can generate web pages, brochures and postcards for each project with the agent’s contact information, so every agent can increase their inventory by promoting new developments and providing interested clients with information on the latest real estate developments here and abroad,” said Case.
SILVAR’s 2014 Installation Dinner is next week on Thursday, January 9, 6 p.m. at Villa Ragusa, 35 South 2nd Street in Campbell. At this special event, 2014 President David Tonna and the 2014 officers and Board of Directors will be officially installed.
Taking the oath of office with Tonna will be Chris Isaacson, President-elect; Phyllis Carmichael, Treasurer; Carolyn Miller, Past President; Suzanne Yost, Region 9 Chair; Lehua Greenman, Menlo Park/Atherton District Chair; Jeff Beltramo, Palo Alto District Chair; Bonnie Kehl and Joe Brown, Los Altos/Mountain View District Co-chairs; Sue Bose, Cupertino/Sunnyvale District Chair; Mark Von Kaenel, Los Gatos/Saratoga District Chair; Jeff Bell, Mark Burns, Eileen Giorgi, Bill Moody, Karen Trolan, At-large Directors; John Tripp, NAR Director; and Simon Offord, Affiliate Chair. The special awards for REALTOR® of the Year, Affiliate of the Year and Spirit of SILVAR will also be presented during the evening.
Thank you in advance to this year’s Installation Sponsors: Los Gatos/Saratoga District; Alain Pinel REALTORS® – Los Gatos, Saratoga and Almaden Valley; MLSListings Inc.; Kenneth Chan – HSBC; Sereno Group; Troy Harrison Property Inspections; Pacific Union Real Estate; and Daddario Roofing Company.
Silicon Valley Association of REALTORS® says ... 