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The Silicon Valley Association of REALTORS® FutureTech 2018, held April 19 in Los Altos, led 200 REALTORS® and brokers in discussions about smart home technology, big data and virtual reality. Products and services showcased at the event were intended to put agents on the forefront of technology so they can better serve their clients in the 21st century, according to Palo Alto broker Michael Dreyfus, with Golden Gate Sotheby’s Realty.

Dreyfus, who chairs the local trade association’s Palo Alto district, opened the program by noting the business of real estate has come a long way from big listing books, which agents and their clients valued, to paperless documents and virtual tours.

A session on the future of smart homes moderated by CBS News technology journalist Larry Magid, featured Sean Paterson, head of marketing and sales for Noon Home, a smart lighting system that wirelessly generates light in different levels to transform the look and feel of a home, and Sophie Le Guen, director of product management of Nest, which produces programmable, sensor-driven, WiFi-enabled thermostats, smoke detectors, security cameras, and other security systems.

Another on how big data is going to affect the future of real estate featured Dave Wetzel, CTO & COO of multiple listing service provider MLSListings Inc., Avi Gupta, president and CEO of SmartZip, which offers predictive marketing services so agents can land more listings by identifying homeowners most likely to sell in any neighborhood; and Stas Alexandrov, founder & CEO of iDevelop.city, an application that allows brokers and developers to view lots, find a place for a building, and see all the specific restrictions in one place.

 

 

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