You are currently browsing the category archive for the ‘National Association of REALTORS®’ category.


September is recognized as REALTOR® Safety Month and National Preparedness Month. In light of the wildfires that continue to burn and disrupt the lives of many individuals and families, it is a good time to stress preparedness in case you need to evacuate your home, says Mary Kay Groth, president of the Silicon Valley Association of REALTORS® (SILVAR).  

“Although evacuation warnings and orders have been lifted in Santa Clara County, we need to be vigilant and have a plan and know what to take and what to do in case we need to evacuate our home,” says Groth.

SILVAR shares the following evacuation tips from ready.gov, the official website of the Department of Homeland Security, and HouseLogic.com, a source of information for homeowners, homebuyers and sellers from the National Association of REALTORS®.

Make a Plan

  • Assign an out of state contact whom you will contact to let them know where you are going.
  • Decide on where to meet as a family in case you get separated.
  • Always have your gas tank full or half full in case you must evacuate right away.
  • In case the power shuts off, have a battery-operated radio and keep a charged battery pack for your cell phone, so you will not be cut off from the news and can contact people.
  • Sign up for free text alerts from your county.
  • Learn how to safely shut off all utilities in your home.
  • Prepare a checklist of what to take and what to do.

What to Take

  • Your driver’s license, proof of insurance, medical records and other important documents, including passports and Social Security cards
  • A grab-and-go bag with essential supplies, such as water, food, medication, and first-aid supplies, pet food, including face coverings and hand sanitizer to protect you from coronavirus
  • Cash in small bills, as the ATM machines may not be working

What to Do Before You Leave

  • Lock all the doors and windows in your home.
  • Unplug electrical equipment and small appliances. Leave freezers and refrigerators plugged in unless there is a risk of flooding. If you are instructed to do so, shut off water, gas and electricity.
  • Wear sturdy shoes and protective clothing.
  • Gather your pets and load them in the car.

“Having a plan and a checklist of what to do and take will keep you calm if the worst-case scenario happens and you must evacuate your home,” says Groth.

According to the National Association of REALTORS® 2020 Member Profile, the typical REALTOR® has not changed much since the NAR 2019 survey. REALTORS® continue to come from a variety of demographic groups and career backgrounds. They represent the various age, ethnic, and language that define their local communities. They are more tech savvy today, using their smartphone and computer on a daily basis and online tools to communicate with clients.

The typical REALTOR® is a 55-year-old, college-educated White female, and a homeowner. Sixty-four percent of all REALTORS® are women. For 73 percent, real estate is their only occupation. Also largely unchanged from the previous year, 69 percent are married, 16 percent are divorced, and 10 percent are single or never married.

Eighty percent of REALTORS® are White, while 10 percent are Hispanic/Latino, 6 percent Black, and 5 percent Asian/Pacific Islanders. Eighty-two percent are fluent only in English. Respondents under 50 years old were most likely to be fluent in another language, with Spanish being the most common second language. Thirteen percent said they were born outside of the U.S.

Already before the coronavirus pandemic, REALTORS® had begun to adapt technology to advance their business. Among the 12,464 members who responded to the survey, more than nine in 10 members use a smartphone and a computer daily, while just about all members regularly email clients. Text messaging is the preferred means of communication for REALTORS® (94%), followed by email (91%) and telephone calls (89%). Seventy percent of members said they have a website for business use. Majority use social media apps to communicate with clients. REALTORS® were typically most active on Facebook, LinkedIn, and Instagram.

“The survey was conducted prior to the coronavirus outbreak and subsequent nationwide stay-at-home orders. REALTORS® are very innovative, and if the same survey is conducted today, it would show an even higher percentage of REALTORS® utilizing tech tools, and they have done so successfully from the start of a transaction to completion,” said Mary Kay Groth, president of the Silicon Valley Association of REALTORS®.

On average, members have nine years of experience in the industry. Seventeen percent have more than 25 years of experience. Sixty-five percent of respondents have sales agent licenses, 22 percent hold broker licenses, and 15 percent have their broker associate license. Seventy-three percent of members indicated they specialize in residential brokerage.

“People tend to use the terms REALTOR® and real estate agent interchangeably, but they are not the same. Although both are licensed to sell real estate, a REALTOR® is a member of the National Association of REALTORS® and pledges to follow the Code of Ethics, which contains 17 articles and standards of practice that are higher than regular business practices or those required by law,” said Groth.

Groth added, “REALTORS® must abide by a Code of Ethics, which is diligently enforced by our peers through the Grievance and Professional Standards process. As such, a REALTOR® is held to an even higher standard of conduct than other real estate licensees. Only REALTORS® can use the REALTOR® trademark by their name.”

June is National Homeownership Month, a time to recognize the value of homeownership. Owning a home is more than an address. When you invest in homeownership: you build financial stability, gain the freedom to create a home that fits your lifestyle, and play a role in strengthening your community.

Since Americans have been forced to shelter in their place of residence due to the coronavirus pandemic, the home has come out on top. Families are discovering their home and improvements they can make. Homeownership has mattered even more to prospective buyers.

“The home is now not just a place to live, but also a place to work,” said Mary Kay Groth, president of the Silicon Valley Association of REALTORS® (SILVAR) and a REALTOR® with Sereno Group. “With more companies allowing their employees to work remotely, surveys show a growing trend in buyer preferences to expand their home search farther from the city to places with more open space and for larger homes with a dedicated space for a home office.”

The social benefits of homeownership are many. Homeowners move far less frequently than renters, making it easier to build community networks and support systems. This results in a higher membership in voluntary organizations, greater social interaction in their communities, better school performance by children living in owned homes, a higher rate of high school graduation and higher earning, and better physical, psychological and emotional health outcomes.

The pandemic has caused a drop in home sales, but it has not brought transactions to an absolute halt. In fact, market activity has grown in the past month as REALTORS® embrace technology to help their clients achieve their dream of homeownership. Since traditional open houses are banned, SILVAR REALTORS® like Mary Jo McCarthy are holding open houses virtually.

McCarthy, a REALTOR® with Golden Gate Sotheby’s International Realty, recently told SILVAR members, “It’s the path that we’re in, so I felt I have to learn it. I’m in the weeds right now and just figuring out how to navigate, but it shows my clients that I’m moving ahead with technology.”

In-person showings are allowed now, but with only three persons – two from the same household and the agent. Health and safety restrictions must be followed. Mitra Lahidji, a REALTOR® with Compass, described the process. “We kept a 6-foot distance from each other, we had face masks and gloves. I gave booties to my clients, two persons only, and then wiped the areas we touched.”

“We are so fortunate technology has allowed us to be in touch ‘face to face’ with our clients,” said Groth. “For now, the best value we can give our clients is to know our marketplace so every buyer who wants to achieve their dream of homeownership can, and to also be a voice of calm and assurance when they are feeling overwhelmed with all that is happening around us.”

The National Association of REALTORS® is celebrating the new era of homeownership and recognizing the people, policies, and programs that are #CreatingHome now and into the future. Visit https://homeownershipmatters.realtor/homeownership-month-2020/ for homeowner stories and expert advice.

There is a bright spot to the coronavirus pandemic, and that is the rise in adoption and foster applications in animal rescue and shelter facilities. In fact, some shelters have happily announced they are empty, while others like the Silicon Valley Humane Society, have announced due to overwhelming adoption demand, they have temporarily paused their adoption appointment sign-up for dogs and are only taking adoption appointments for those interested in meeting cats, rabbits, and pocket pets and even these appointments are filling up quickly.

“In this unprecedented time of shelter-in-place and social distancing, many individuals and families long for a little companionship,” said Mary Kay Groth, president of the Silicon Valley Association of REALTORS®. “If you were planning to adopt a pet before the coronavirus pandemic, now could be a great time to take that step. More time at home means more time to bond with your new pet and work with them on training.”

According to the National Association of REALTORS® “2020 Animal House: Pets in the Home Buying and Selling Process” report, 66 percent of U.S. households currently have a pet or plan to get one in the future, proving that pets and their effects on a home, must be considered for a majority of households. Additionally, 43 percent of households would be willing to move to better accommodate their pet(s), demonstrating that this is a priority among consumers. A small percentage, one percent, of recent homebuyers said they were prompted to make their purchase by the desire for a better home for their pet(s). When searching for a new home, 18 percent of recent homebuyers said it was very important that their new neighborhood is convenient to a vet and/or outdoor space for their pet(s).

Within the past year, a median of 38 percent of REALTORS®’ clients have owned a pet, companion animal, or service animal; and 18 percent of REALTORS® have represented clients that have moved solely for their animal. When finding a home for their clients, the most important feature for REALTORS®’ clients in terms of their animals’ situation is a fenced yard. This was followed by a large enough home for the household and pet, and flooring.

Pets also come into play when REALTORS® work with sellers. The most common pet-related advice REALTORS® give their seller clients is take the animal(s) out of the home during showings and replace anything damaged by the pet(s). Eighty percent of Realtors recommend that their clients remove pets during showings when selling their home.

Groth cautions families not to adopt a pet just because they are home during the coronavirus pandemic. “The pandemic and our shelter-in-place orders won’t last forever,” said Groth. “Before you adopt a pet, consider how much time you will have to care for a dog, now and post-pandemic, is your job secure enough to afford pet-related expenses, does your current place of residence have space for a pet or, if you’re renting, does your landlord allow pets? Will you have the time and energy to commit to training your dog? These are important questions to consider.”

The National Association of REALTORS® MLS Policy Statement 8, also known as the MLS Clear Cooperation Policy, takes effect for all MLSs beginning today, May 1. NAR’s Board of Directors adopted the policy last November.

The new NAR policy requires listing brokers who are participants in an MLS to submit their listing to the MLS within one business day of marketing the property to the public. Agents may promote a listing only within their brokerage – not with others on the MLS or outside of the brokerage.

The California Association of REALTORS® (C.A.R.) reviewed and adopted the policy with more details to its model rules for CA MLS, and on April 15, the MLSListings Board of Directors adopted the C.A.R. model rule changes. The C.A.R. SELM form has been modified to refer to the policy.

Within the MLSListings service area, the Clear Cooperation Policy applies to one to four-unit residential property and vacant residential lots. It does not apply to commercial listings and new construction of five plus units.

Brokers/agents can still take an exclusive listing, but can only promote or advertise the listing within their brokerage. If advertised to the public or to an outside agent, the listing must be added to the MLS within one business day as an Active listing.

Public marketing or advertising includes, but is not limited to conveying or displaying any information about the property or its availability for sale through or on any windows, signs, public facing websites, social media, brokerage or franchise operated websites (including IDX and VOW), digital communications marketing (ex: email, text or phone blasts, social media messaging), multi-brokerage or franchise listing sharing networks, flyers or written material or on any applications available to the public or through conducting an open house.

This rule only applies to “excluded” or “exclusive” or “waivered” listings. Listings entered as Coming Soon on the MLS may only be advertised as Coming Soon off the MLS.

For the next month, MLSListings will be educating brokers and agents about the new rules. MLSListings is urging agents to communicate with their broker about the new policy. Brokers, in turn, need to counsel their agents. Agents need to counsel their sellers about what it means to have an “exclusive” listing.

If caught violating the rule, an agent must enter the listing as Active. Agents in violation will receive courtesy notices for violations with a copy sent to their broker or office manager. The fine for a violation is $500 and escalates until the property is listed or the NAR maximum of $15,000 is reached. Many MLSs are imposing fines upwards of $5,000.

Visit MLSListings Clear Cooperation Resource Page

View MLSListings’ video on Clear Cooperation Implementation

Every year in the month of April, REALTORS® observe the anniversary of the passage of the Fair Housing Act of 1968 and use the time to educate consumers about housing discrimination and segregation, and to recommit to expanding equal access to housing. April this year has turned out to be different due to the COVID-19 outbreak, but NAR reminds members Fair Housing Month can be celebrated at home. Education, reflection, and discussion are meaningful efforts members can still undertake while practicing social distancing.

To mark the event, NAR is sharing curated lists of books, videos, podcasts and other resources for members to educate themselves throughout the month. NAR urges members to use this time to read, watch, listen, think, discuss and strengthen their fair housing knowledge and leadership with these tools.

As stewards of the right to own, use and transfer private property, REALTORS® reconfirm their commitment to upholding fair housing law and offering equal professional service to all in their search for real property. “Even amid the coronavirus pandemic, REALTORS® are using virtual tools to help homebuyers search for a home so they can achieve their dream of homeownership,” said Mary Kay Groth, president of the Silicon Valley Association of REALTORS® (SILVAR).

At the federal level, NAR is advocating for a federal minimum standard for remote online notary. NAR also worked on further tax extensions for 1031 like-kind exchanges and opportunity zones, and wants to make sure the much-needed forbearance measures do not unintentionally lock up the mortgage marketplace.

As a designated U.S. Census Bureau national partner for the 2020 Census, NAR is urging its 1.4 million REALTORS® nationwide to help drive Census participation in their respective communities. The good news is over 70 million households have responded to date, representing over 48 percent of all households in America (52% in California), using the Census Bureau’s new online option.

Roughly $1.5 trillion is allocated to states and localities annually based off census results to fund roads, public transportation, hospitals, schools and other infrastructure. More specifically, this year’s results will influence the allocation of $93.5 billion to Federal Direct Student Loans, $19.3 billion to Section 8 Housing Choice Vouchers and $12 billion to the National School Lunch Program.

Census data is also used to draw district lines to determine appropriate Congressional representation for the next decade. California is one of 10 states likely to lose a congressional seat since more people left California than moved in over the course of a year. If California loses a seat in Congress, the state’s number of seats in the U.S. House of Representatives will drop from 53 to 52 and it could cost the state billions of dollars in federal funds.

Groth urges those who have not to please respond to the Census. “If you are unable to respond online, a paper questionnaire can be mailed to you by calling toll free 1-844-330-2020. I assure you the Census Bureau will never ask for bank account or social security numbers, donations, or anything on behalf of a political party. Strict federal law protects the confidentiality of Census responses.”

As the coronavirus (COVID-19) continues to evolve, REALTORS® expect the outbreak to negatively impact their business, primarily in the areas of home sales and time on market. Flash pulse surveys by both the California Association of REALTORS® and the National Association of REALTORS® imply, at least in the short-term, that home sales will be down compared to what would have been the case due to the spread of coronavirus.

According to the C.A.R. flash pulse poll conducted March 6-9 via email, due to the coronavirus outbreak half of California REALTORS® expected there will be a negative impact on home sales and 49 percent said time on market will be impacted. Conversely, 36 percent said they expect there will be no impact on home sales or time on market (38 percent).

Other areas that REALTORS® said would be negatively impacted were home prices (40 percent), closing (38 percent), supply (37 percent) and market competition (28 percent). More than one-half (55 percent) said there would be no impact on market competition, closing (53 percent) or price (45 percent). More than one in four REALTORS® (26 percent) said they had clients who put their home purchase or home sale on hold, and more than one-third of REALTORS® had clients asking them coronavirus market-related questions.

With the situation still uncertain and changing rapidly, Joel Singer, CEO of C.A.R., said, “It is a logical reaction to this reality that the global economy will be slowing in historically unprecedented ways for some period of time.”

NAR conducted a similar pulse survey of members on March 9-10, 2020, a week after C.A.R.’s pulse survey. NAR’s Economic Pulse Flash Survey found among REALTORS® who responded, 37 percent said lower mortgage rates excited homebuyers much more than the stock market correction, yet almost eight out of 10 (78%) said there has been no change in buyer interest due to the coronavirus. Sixteen percent said buyer interest has decreased due to coronavirus, with members in California and Washington State citing larger decreases in buyer interest, 21 percent and 19 percent, respectively.

Nearly nine in 10 members (87%) said coronavirus has not affected the number of homes on the market. In Washington State and California, 5 percent and 4 percent of members, respectively, reported homes were removed from the market.

“Given that a home transaction is a major commitment, the uncertainties on how the economy will play out and the spread of the virus itself are barriers to homebuying and selling. The stock market crash is no doubt raising economic anxieties, while the coronavirus brings fear of contact with strangers,” said NAR chief economist Lawrence Yun. “At the same time, the dramatic fall in interest rates may induce some potential buyers to take advantage of the better affordability conditions. It is too early to assess the likely impact as to whether lower interest rates can overcome the economic and health anxieties.”

Due to coronavirus concerns, C.A.R. and NAR have cancelled meetings and suspended non-essential volunteer and staff travel for association business. Also cancelled is the annual REALTOR® Legislative Day set for April 28. Legislative Day is the one day each year when over 2,000 California REALTORS® travel to Sacramento to meet their respective legislators and discuss real estate-related legislation that could impact property rights, their clients and their business.

In accordance to the March 17-April 7, 2020 Shelter in Place directive, the Silicon Valley Association of REALTORS® (SILVAR) office in Cupertino will be closed. Staff will do their best to serve members while working remotely. Members can email membership@silvar.org with questions.

“Our primary concern is the health of our members and staff. This is the “new normal.” When the Shelter in Place order is lifted, all broker tours, open houses and showings will resume,” said SILVAR Executive Officer Paul Cardus.



The National Association of REALTORS® (NAR) has been designated by the U.S. Census Bureau as a National Partner for the upcoming 2020 Census. To encourage full participation which will ensure accurate data, NAR is asking its 1.4 million REALTORS® nationwide to help drive Census participation in their respective communities.

In addition to determining appropriate Congressional representation, roughly $1.5 trillion is allocated to states and localities annually based off of Census results – delivering funds for roads, hospitals, schools and countless other public services. More specifically, this year’s results will influence the allocation of $93.5 billion to Federal Direct Student Loans, $19.3 billion to Section 8 Housing Choice Vouchers and $12 billion to the National School Lunch Program.

NAR has also prepared a toolkit for members to help communicate the Census’ importance to their clients, friends and community. The promotional materials emphasize the importance of responding to the 2020 Census and include ways REALTORS® can be involved in the 2020 Census. Also included are template Facebook posts, template tweets, infographics, along with other informational resources provided by the Census Bureau.

Notices about the 2020 Census will be mailed in mid-March. The Census Bureau will offer a guide in roughly 60 different languages.

This year will mark the first time the questionnaire can be completed online, while options to respond over the phone and through the mail will still be available. In addition, NAR is reminding its members and U.S. residents that the Bureau will never ask for bank account or social security numbers, donations or anything on behalf of a political party, and strict federal law protects the confidentiality of Census responses.

The Silicon Valley Association of REALTORS® (SILVAR) last week hosted a delegation of International REALTOR® Members from the Philippine Chamber of Real Estate & Builders Association (CREBA). The IRMs were in town for the National Association of REALTORS® 2019 Conference & Expo in San Francisco.

NAR maintains formal relationships with 100 organized real estate associations around the world, giving REALTORS® confidence in working with professionals that abide by a Code of Ethics. These bilateral partnerships exist in 85 countries to help members establish business partnerships and referral opportunities. SILVAR is NAR’s Ambassador Association to the Philippines and CREBA is SILVAR’s partner association there.

Also attending the event at SILVAR were NAR Global Ambassador to the Philippines Vicky Silvano, Filipino American Real Estate Professional Association Silicon Valley (FAREPA SV) President Cheryl (CJ) Javier and FAREPA SV board directors, SILVAR President Alan Barbic, President-elect Mary Kay Groth, Global Business Chair Joanne Fraser and GBC planning committee members Mark Wong, Ketan Jashapara, Chika Mori, David Tonna, Mitra Lahidji and Lisa Wendl.

Read more and see photos here:

https://www.silvar.org/press-release-1901.htm

At the annual National Association of REALTORS® Conference & Expo in San Francisco, NAR’s board of directors voted 729-70 on Monday to approved MLS Statement 8.0, also known as the Clear Cooperation policy. The policy requires listing brokers who are participants in a multiple listing service to submit their listing to the MLS within one business day of marketing the property to the public.

NAR’s MLS Technology and Emerging Issues Advisory Board proposed the policy as a way to address the growing use of off-MLS listings, also known as “pocket listings.” The advisory board concluded that leaving listings outside of the broader marketplace excludes consumers, undermining REALTORS®’ commitment to provide equal opportunity to all. The policy does not prohibit brokers from taking office-exclusive listings; nor does it impede brokers’ ability to meet their clients’ privacy needs.

Following is the full text of MLS Statement 8.0:
Within one (1) business day of marketing a property to the public, the listing broker must submit the listing to the MLS for cooperation with other MLS participants.  Public marketing includes, but is not limited to, flyers displayed in windows, yard signs, digital marketing on public facing websites, brokerage website displays (including IDX and VOW), digital communications marketing (email blasts), multi-brokerage listing sharing networks, and applications available to the general public.

MLSs can adopt the policy any time, but they must adopt it no later than May 1, 2020.

Click HERE for more information on the MLS Clear Cooperation Policy

Also at Monday’s meeting, the board of directors approved a change to NAR’s Code of Ethics training requirement and extended the ethics training requirement to every three years instead of every two years. The change was made upon the recommendation of a presidential advisory group in order to give members more time to fit the Code of Ethics training into their continuing education schedule and to give local associations adequate time between cycles to administer the program.

Click HERE for more information on the Code of Ethics training requirement.

October 2020
M T W T F S S
 1234
567891011
12131415161718
19202122232425
262728293031  

Enter your email address to subscribe to this blog and receive notifications of new posts by email.

Join 64 other followers