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The Silicon Valley Association of REALTORS® joined the Silicon Valley real estate community in congratulating the 2016/2017 leadership team of the Chinese American Real Estate Association (CAREA) at the association’s installation dinner held at the Mayflower Restaurant in Milpitas last Friday. SILVAR President Karen Trolan administered the oath of office to 2016/2017 CAREA president Jennifer Chen, the officers and board of directors.

Chen is owner and president of J C Investment Consulting in San Jose. Serving with Chen as the 2016/2017 officers and directors are Coco Tan (Keller Williams Realty), immediate president; Yuan Chang (Intero Real Estate Services) and Wilson Chai (Bank of America), vice presidents; Kenny Tang (East West Bank), treasurer; David Wang (Century 21 Realty Alliance), secretary; Joyce Sun (GB Commercial, Inc.), membership; John Luk (GD Commercial, Inc.), founder and lifetime honorary chair; David Bonaccorsi, Esq. (Law Offices of Bernard, Bagley & Bonaccorsi, LLP), legal advisor; John Wong (Wong & Chin, CPAs), Wai Man Chan (Finance Eagle Strategies LLC), Sheena Chang (Vantec USA), advisors; and Dexter Lat (Realty World One Alliance), Mattie Wei (Re/Max Accord), Tracy Qui (KC& Association Insurance Agency), Leslie Chao (GD Commercial), Barbara Kuang (Allstate-BnW Associates, LLC), directors.

Chen thanked SILVAR and the 400 real estate professionals at the gathering. She noted their presence “shows why since 1988 CAREA has achieved great success by connecting together real estate agents, developers, escrow agents, loan agents, appraisers and property managers.” Chen’s theme for her term is “Will to Succeed.”

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Brokers share a light moment during their discussion. Left to right are Tom Tognoli, Intero Real Estate Services; Ryan Iwanaga, Sereno Group; Carol Burnett, Alain Pinel Realtors; and Don Tornincasa, Coldwell Banker.

Brokers share a light moment during their discussion. Left to right are Tom Tognoli, Intero Real Estate Services; Ryan Iwanaga, Sereno Group; Carol Burnett, Alain Pinel Realtors; and Don Tornincasa, Coldwell Banker.


Brokers/managers from SILVAR’s Los Gatos/Saratoga District educated members on the do’s and don’ts of the business at Wednesday’s tour meeting. The panel included Don Tornincasa, Coldwell Banker; Carol Burnett, Alain Pinel Realtors; Tom Tognoli, Intero Real Estate Services; and Ryan Iwanaga, Sereno Group. District Chair Karen Trolan served as moderator.

The brokers said all top agents are educated about the marketplace, they go on tour, keep in constant touch with their database, work long hours, and make it a point to meet potential clients every day, even during the holidays. They encouraged agents to pick up the phone, touch base with clients, send holiday cards.

“We’re in a relationship business. Take advantage of the holidays. It’s an opportunity to connect with people and thank your clients,” said Burnett.

The panel said
Iwanaga observed that the most successful agents are those who work hard in the first quarter of the year, which can define the whole year. He encouraged agents to start contacting potential clients and cultivate relationships now.

“Don’t wait for January 1 to do it,” said Iwanaga.

More than in the past, the real estate business is changing, and changing fast. There are now micro-markets that are also changing. Agents need to be open-minded, flexible, and embrace new things. Read, dedicate yourselves to improving your skills and look forward, said Tornincasa.

“Keep your eyes out in front of you,” added Tognoli.

Passing the exam is not enough. Agents need to invest in themselves, take seminars and learn.

“Preparation means opportunity,” said Tornincasa.

On technology, the brokers recommended embracing social media, but while engaging in social media is good, most important is building a good website because that is where people eventually come to find out more about the agent.

“You need to make sure your website says something to the world,” said Burnett.

The brokers set standards in their offices, discuss the Code of Ethics at office meetings, and some provide training, but in the end, it is up to the agent.

“You can’t teach ethics and honesty,” said Tognoli. Agents needs to care about their image, their behavior and their reputation.

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