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AHWD

Today more than one-third of all Americans are minorities. In fact, in California 43 percent of families speak another language at home other than English. You can maximize your earning potential by learning to work in Silicon Valley’s culturally diverse market. Enroll now in the National Association of REALTORS® (NAR) At Home With Diversity® certification course which SILVAR is offering on Monday, September 18, 9 a.m. to 4 p.m.

This six-hour course taught by NAR certified international instructor David Wyant will teach you how to access and analyze demographic data to assess cultural attributes in your local market; how to attract and serve multicultural and international clients; and how to develop a business plan to address specific needs of those clients.

Earn the confidence of your potential buyers and obtain the At Home With Diversity certification. You will also obtain a pin and logo to add to their website and business card.

Cost of the course is $110 for members and non-members. Registration is on a first-come first-served basis. Register at ims.silvar.org or call SILVAR at (408) 200-0100.

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The Silicon Valley Association of REALTORS® (SILVAR) is offering its 6th Certified International Property Specialist (CIPS) Institute on September 11-15. National Association of REALTORS® (NAR) 2012 and 2009 International Instructor of the Year David Wyant will be returning to Cupertino to teach the CIPS courses.

Learn how to expand your global real estate business and earn the NAR CIPS designation. The CIPS Institute provides training in international business issues, including currency conversion, cultural awareness, legal and tax requirements, ownership and transaction principles of international real estate, and specifics about the real estate markets in Europe, the Americas, and Asia. See flyer with the class schedule below.

Cost for the entire CIPS Institute, which includes five courses, is $450 for the paperless option and $500 for the paper version, which includes a manual for each of the five courses. Regular price is $600. The CIPS Institute is open to both members and nonmembers. Members may enroll online at ims.silvar.org. Non-members may register by calling SILVAR at (408) 200-0100. Breakfast and lunch are provided and included in the cost.

If you are a CIPS designee, you can audit a course for $20 for paperless and $30 for the paper option. Cost also includes breakfast and lunch. There are always new developments taking place in real estate markets around the world. Every two to three years CIPS courses are revised with updated statistics and relevant information. The most recent courses updated are the Americas and International Real Estate (2017), Global Real Estate: Local Markets (May 2016) and Global Real Estate: Transactions Tools (May 2016).

Sponsorship opportunities are available again this year. If you would like to be a “CIPS Institute Sponsor of the Day” or for more information on the CIPS Institute, please contact SILVAR Public Affairs and Communications Director Rose Meily at (408) 200-0109 or email rmeily@silvar.org.

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SILVAR Global Business Council Chair Jennifer Tasto welcomes everyone to the association’s global heritage potluck.

Over 30 SILVAR members attended “Global is Good Business,” a heritage potluck promoting SILVAR’s global business initiative on Monday. The event featured an array of traditional California and ethnic dishes, social networking, and an education segment in which real estate professionals with international experience spoke briefly about the importance of doing business globally.

SILVAR Global Business Council Chair Jennifer Tasto and SILVAR President Suzanne Yost explained SILVAR’s global initiative and the purpose of forming a Global Business Council. They said the number of foreign and immigrant buyers has steadily grown in recent years, and SILVAR would like to provide members with the tools and resources that can help them succeed in this market.

Janet Case, CEO of Proxio, explained how the international MLS can help REALTORS® extend their market reach and gain a competitive advantage. “Silicon Valley home buyers come from many cultures and from many parts of the world,” said Case. “Proxio provides multilingual marketing services to agents and brokerages, so they can serve multicultural and foreign buyers better, and global marketing tools that gain international exposure for sellers.”

Kenneth Chan, premium mortgage consultant with HSBC, and Citi mortgage consultant Evelyn Figueira said foreign buyers experience financing challenges like meeting mortgage requirements, moving funds from their country, and foreign income and asset verification. “It’s not as simple as having the money to buy property,”said Chan.

Michael Repka, managing broker and general counsel for DeLeon Realty, said foreign investors are drawn here due to business opportunities, the stability, and appreciation potential. “Real estate is becoming increasingly global,” stressed Repka.
 
Zach Benjamin, Business Development and Outreach Manager for the National Association of REALTORS® Global Business and Alliances Group, identified some tools and resources from NAR that can help agents, including NAR’s Certified International Property Specialist (CIPS) designation.

SILVAR is offering the five CIPS courses required to fulfill the classroom requirements for the designation on November 26-30 at an early bird registration price of $550 for any AOR member, if they register by Monday, October 15. These courses are open to the public, as well. You don’t have to be a REALTOR® in order to enroll in these courses.

CIPS SCHEDULE AND REGISTRATION FORM

MORE ON SILVAR’S GLOBAL BUSINESS POTLUCK, INCLUDING PHOTOS

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