California REALTORS® have a new way to differentiate themselves and show consumers they maintain a high level of knowledge of the home buying and selling process and are bound by a strict code of ethics by using the REALTOR® Badge, a new, free California Association of REALTORS® member benefit introduced by C.A.R.’s subsidiary, Real Estate Business Services® Inc. (REBS®).

The REALTOR® Badge is a personalized widget that verifies a REALTOR®’s license status and displays your REALTOR® information, including office, specialization, and designation information.  REALTORS® can display the REALTOR® Badge on their website, blog, and property listing pages.

The REALTOR® Badge is an easy way to add value to your reputation and online presence. Placing the badge on your website gives your current and prospective clients the assurance that you are more than a real estate agent; you are a REALTOR® who subscribes to a strict code of ethics.

“Consumers who are making one of the most important financial decisions in their lives want to know they are working with someone who is knowledgeable about the real estate industry and who follows a strict code of ethics,” said REBS Chairman Robert Bailey. “The REALTOR® Badge instantly identifies a REALTOR® as belonging to an elite group of real estate professionals that consumers can trust. I’ve even included the REALTOR® Badge on my website because I want my clients and prospective clients to be assured they are working with a REALTOR® and to understand what that means,” said Bailey.

The REALTOR® Badge also includes a REALTOR®’s area of expertise, market specialties, and any additional languages the REALTOR® may speak or read. With a link directly to the California Department of Real Estate (DRE), a consumer can verify a REALTOR®’s license status.

Get your REALTOR® Badge at