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SILVAR’s Los Gatos/Saratoga District Charity Golf Tournament is sold out! However, if you are interested in sponsoring this special event, Hole Sponsorships are still available. Please contact Kelly Dadsetan at (408) 200-0100 or email soon.

The Los Gatos/Saratoga District Charity Golf Tournament will be held on Monday, July 11 at the Cinnabar Hills Golf Club, 23600 McKean Road in San Jose. Registration is at 10:30 a.m., with a Shotgun Start scheduled for 12 p.m. (Scramble Format) and awards ceremony with appetizers and no host cocktails slated for 5 p.m. The grand prize is a certificate for a foursome of golf with carts donated by Coldwell Banker (Los Gatos office) at Half Moon Bay Golf Links

Thank you in advance to the following generous sponsors for their support:

Lunch Sponsor:
Thrasher Termite & Pest Control – Janet Thrasher

Appetizer Sponsor:
First American Home Buyers Protection Corporation

Beverage Cart Sponsors:
State Farm Insurance Agents Yvonne Kendall & Laura Peterson
Tour Factory – Darrell Monda

Hole Sponsors:
Alain Pinel Realtors- Los Gatos
Cort Furniture Rental
JCP-LGS Disclosures
Law Offices of Peter N. Brewer
Princeton Capital
Property I.D.
Von Kaenel Real Estate

Tee Bag Sponsor:
Harrell Remodeling, Inc.

For sponsorship details, please contact Kelly Dadsetan at (408) 200-0100 or email



The Silicon Valley Association of REALTORS® is holding a Tech Trilogy for members this year. The first of the Tech Trilogy series hosted by the Los Altos/Mountain View, Menlo Park/Atherton and Palo Alto districts took place last Friday in Los Altos. Entitled “Social Media and Your Marketing,” Mary Pope-Handy of Sereno Group and Tim Hmelar of WebLunchBox and Intero-Mexico shared information with members on the importance of social media marketing. The pair walked members through the process, sharing tips on blogging, on cross linking sites and blogs, and on how to get on page 1 of Google.

Both Handy and Hmelar indicated Facebook is one social media tool that is a “powerhouse. “ It’s also important to use Twitter, LinkedIn, ActiveRain. Yelp can also be a good tool for business, they said.

Real estate purchasers are surfers, they said. In fact, 96 percent of first-time buyers start their home search online, so it’s important to be found on the Internet. If you have a website, you need to know HTML so you can make changes to your site. If you’re not blogging, you should. YouTube and using videos are also musts for REALTORS®.  Findings of a survey reveal 45 percent of respondents walked through a home they visited online; 29 percent located an agent via an Internet home search; and 75 percent of home owners say they’re more likely to list with a REALTOR® who makes videos.

Blogging can differentiate you and your knowledge from that of other agents. Companies that blog receive 97 percent more inbound links. These companies also report 55 percent more website visitors.

It’s important to get on page 1 of Google since a survey shows 68 percent of people do not go past the first page when they search for something. Use the right key words on your site and blogs and cross link them, they said. Pope-Handy showed members how, by using certain key words on her blogs and sites, her entries have appeared on page 1 as the first four top results, and of the 10 search results on the page, six were hers.

“Think of social media as a marketing plan. You need to have a crystal idea of what you want to accomplish,” said Pope-Handy.

The second of the three-part tech series is titled, “So What Can I Do with Instanet?” and slated for Tuesday, July 26 at the 8 am at the Left Bank in Menlo Park. The third part of the series is scheduled for Friday, August 5 in Palo Alto.

This year’s Tech Trilogy for SILVAR members is sponsored by Bank of America.

The Silicon Valley REALTORS® Charitable Foundation presented a $1,500 grant to Project Read – Menlo Park Literacy Partners at Tuesday’s Menlo Park/Atherton District meeting. 

Project Read-Menlo Park Literacy Partners is a free adult literacy program that offers one-on-one literacy instruction for adults with the help of volunteer tutors, to help improve reading, writing, and pronunciation skills in English. Programs include one-on-one tutoring, adult basic education, English as a Second Language (ESL), families for literacy and computer literacy lab. The program is supported in part by the City of Menlo Park. This year, Literacy Partners, a new nonprofit group, formed to support adult literacy in Menlo Park and now focuses on fundraising for the program.

Charitable Foundation Trustee John Tripp is pictured here with Roberta Roth of Project Read-Menlo Park with the big check.

Charitable Foundation Trustee John Tripp presented the check to Roberta Roth, literacy outreach specialist and board member of Literacy Partners. Roth thanked SILVAR members for their constant support during the past four years. She said need has grown and invited members to volunteer as tutors. Roth said Project Read also accepts donations of computers to help support its computer literacy workshops. Anyone interested in donating a computer may contact the Menlo Park Library at (650)330-2500.

July 2011


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